Where Tradition
Meets Self-Care
Lang was born from a simple belief: the best self-care comes from nature, crafted with intention, and shared with love.
Our Values
Every decision we make is guided by these principles.
Clean Ingredients
Every product is free from synthetics, parabens, sulfates, and artificial fragrances.
Artisan Partnerships
We work directly with over 40 artisan makers across Vietnam, ensuring fair wages.
Sustainability First
Biodegradable packaging, carbon-neutral shipping, and the lightest footprint possible.
Ancestral Wisdom
Formulations drawing on centuries of Vietnamese herbal knowledge.
Intentional Gifting
Every box is designed to tell a story and create a moment of connection.
Full Transparency
Complete ingredient lists, sourcing origins, and maker stories for every product.
How It All Began
A Gift From Grandmother
Our founder received a care package from her grandmother in Hue filled with handmade herbal balms and rice bran scrubs. The idea was sparked.
First Artisan Partnerships
Traveled across Vietnam meeting makers, visiting farms, and forming partnerships with artisans who shared our vision.
The First 1,000 Boxes
Launched Serenity, Renewal, and Radiance. Sold out within the first month through word of mouth alone.
Growing the Community
Expanded to 40+ artisan partners, launched the Gift Builder, and reached 12,000 boxes gifted across 15 countries.
Carbon Neutral & Beyond
Achieved carbon neutral certification. Launched our Journal and opened our first pop-up in Ho Chi Minh City.
Every Product Has a Story
We believe in full traceability. Every ingredient can be traced back to its origin.
Our curation process is meticulous. For every 50 products we evaluate, only 3 make it into a Lang box.
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